Responsibilities

• Set the marketing strategy across TinySeed, MicroConf, and SaaS Institute — decide what to prioritize, what to sequence, and what to deprioritize
• Translate broad business goals into specific initiatives, KPIs, and timelines
• Identify what's working and what isn't, and adjust as needed
• Use email, landing pages, and other direct-response tactics to sell our digital products: the startup accelerator, premium coaching community, in-person and virtual events, paid mastermind matching, a video course, and a subscription membership community
• Lead the creation of high-impact content (blogs, newsletters, case studies, and social posts) including writing significant amounts of copy yourself
• Design and execute campaigns to promote our services and events
• Oversee email marketing, social media, SEO/SEM, and (potentially) paid advertising
• Elevate the firm’s brand positioning as a leader in venture capital, founder coaching, and entrepreneurship
• Ensure consistency in branding, messaging, and tone across all communication channels
• Build and maintain strong relationships with stakeholders, partners, and the media
• Monitor and report on campaign performance against KPIs we’ve defined for each initiative
• Use data to optimize, kill what isn’t working, and double down on what is
• Stay current on marketing trends and tools, and have a point of view on which are worth adopting
• First 30 days: Audit our current marketing across TinySeed, MicroConf, and SaaS Institute. Understand the products, the audiences, the funnels, and what’s been tried.
• Days 30-60: Bring us a prioritized 12-month marketing plan with clear KPIs, sequencing, and resource needs. Defend your prioritization: we’ll push back, and we want someone who can hold a position with reasoning.
• Days 60-90: Begin executing on the highest-priority initiatives, with clear metrics for whether they’re working. Not everything will work; we want someone who can run experiments, measure them, and iterate.

Requirements

• 5+ years in marketing roles where you owned both strategy and execution
• Demonstrated ability to take a vague business goal and turn it into a prioritized, measurable plan
• Comfort with ambiguity. You don't need someone to tell you what to work on; you figure it out and bring recommendations
• Excitement about juggling multiple products while keeping the big picture in mind
• Strong analytical chops. You can look at data, identify what's working, and make decisions about where to invest more or pull back
• Marketing copy that sells and sounds like a person wrote it. We don't care if AI is in your workflow; we care that the final product doesn't sound like it. You can spot AI tells a mile away and edit them out before anything ships
• Ability to adopt our brand voice in writing
• Fluency with AI as a working partner, not just a chatbot. You've used AI to plan campaigns, analyze data, pressure-test strategy, and accomplish complex tasks, not just to generate copy
• Comfort with no-code and online tools — GSuite, Zapier, Airtable, Make, Notion, web-based CRMs. You see them as creative tools, not technical hurdles, and you can find the right tool for the right problem
• Based in the U.S., Canada, Latin America, or Western Europe and willing to have five hours of overlap with U.S. Pacific Time

Preferred

• (Bonus) A strong knowledge of bootstrapped startups; (double bonus) with SaaS