Responsibilities

• Plan, develop, and execute marketing strategies to ensure the division meets its sales goals; coordinate and lead the planning, development, and execution of marketing strategies
• Work with division Sales leaders to create campaigns with clear objectives, define target audiences, and develop effective messages
• Analyze data from previous campaigns and leverage competitive insights to strategize new tactics
• Collaborate with internal teams and external vendors to create assets that communicate the value proposition for each neighborhood
• Monitor the progress of campaigns and rapidly adjust resources as needed based on data insights
• Conduct analysis of lead acquisition channels to identify opportunities for improvement and present key findings to Sales leaders and other stakeholders

Requirements

• A bachelor’s degree
• 8 to 10+ years of marketing or advertising agency experience
• A background in brand marketing, digital marketing, communications and direct marketing
• Excited to collaborate in a team environment
• Exudes active listening, confidence, and respect when communicating with others
• Experience using the various technologies utilized on the job

Preferred

• Experience working with a homebuilder

Benefits

• Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
• Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
• Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
• 12 weeks of paid maternity leave through our Short-Term Disability Plan
• Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
• Continue your education with tuition and certification reimbursement
• Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
• Protect yourself from identity theft or travel mishaps with our no-cost coverage
• Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
• Get access to your paycheck early with an advanced pay option through Dayforce Wallet