Responsibilities

• Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market.
• Translate business goals into brand strategies that resonate with diverse audiences and communities.
• Partner with executive leadership to align brand initiatives with company growth objectives.
• Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns.
• Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations.
• Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations.
• Strong background in social media management and be comfortable developing content calendars, managing day-to-day posting, monitoring engagement, and identifying opportunities to grow brand visibility.
• Understanding programs such as Later, Hey Orca, or similar.
• Strong working knowledge of key restaurant platforms, including OpenTable, Resy, Yelp, Uber Eats, and other third-party systems, with the ability to optimize listings, update content, monitor performance, track revenue impact, and identify opportunities to drive reservations, delivery orders, and overall guest engagement.
• Oversee digital strategy including website, SEO, paid media, CRM/email, and loyalty program engagement.