Responsibilities

• Discover and test growth channels. Develop hypotheses about where demand for Ash comes from, design fast experiments across paid, organic, social, experiential, referral, and partnership channels, and use analytics to decide what deserves more investment.
• Activate brand campaigns. Plan and run integrated campaigns roughly every two months, working with our social lead and creative partners. Define the activation strategy: what we say, where it shows up, and how it connects to the product experience.
• Own the funnel. Understand how users discover, try, activate, and stick with Ash. Identify where messaging, onboarding, lifecycle, and monetization can improve, then ship the fixes.
• Turn insight into action. Talk to users, review research, and analyze behavior. Translate what you learn into positioning, product recommendations, and the next round of experiments.
• Build the learning machine. Create the measurement and feedback loops that let us know what's working within weeks, not quarters, so the whole company learns faster.
• Invent new demand. Some of our best channels don't exist yet. Doctors and therapists could become advocates. Communities could become distribution. You'll find the unconventional paths and make them real.

Requirements

• 3 to 5 years across growth marketing, brand marketing, integrated marketing, or lifecycle, ideally including an early-stage startup where you had to do everything with limited resources
• A track record of finding a channel, proving it with data, and scaling it
• Builder, not delegator: you've done the work yourself rather than managing agencies to do it, and you prefer it that way.
• Strong analytical instincts: you live in the numbers without getting lost in them, and you can read a funnel cold
• Genuine brand sense: you understand positioning, storytelling, and why creative quality compounds
• Left brain and right brain: equally comfortable in a spreadsheet and a creative review
• Scrappy and self-directed: you run with ambiguity, make decisions with incomplete information, and ship
• Consumer experience strongly preferred (consumer app, CPG, or consumer health); exceptional B2B marketers with consumer instincts considered
• Excited to build a brand in mental health, with the judgment and care that category demands

Preferred

• You can probably use Claude Code to build things, and have true builder energy.

Benefits

• A chance to join a passionate tight-knit team working on something to change the world
• Competitive compensation (top of personal market)
• Travel between our NYC / London offices
• Usual startup perks like free lunch and coffee in office + generous learning budget
• We cover your personal therapy