Senior Marketing Manager at The Science of Reading Center at SUNY New Paltz | New Paltz, NY

Senior Marketing Manager

New Paltz, NY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Drive marketing strategy and campaigns for the Science of Reading Center across channels and events.

Own marketing strategies and campaigns to expand the Center's reach and impact.
Must-have: 5+ years in marketing management, preferably in education or nonprofit.
Standout: strong analytics, data-driven decision making, and cross-stakeholder collaboration.

develop and oversee marketing strategies and campaigns to expand the reach and impact of the Science of Reading Center.
Responsibilities include managing digital and traditional marketing channels, planning events, building capacity for marketing efforts, and analyzing the effectiveness of marketing initiatives.
The role also involves collaborating with stakeholders, building relationships with external partners, and representing the center at public events and conferences as needed.

Marketing, Digital Marketing, and Branding expertise
Strategic Planning, Campaign Management, Event Planning and Project Management skills
Content Creation, Copywriting, and Communication skills
Experience with Analytics, Data-Driven Decision Making, and Metrics evaluation
Proficiency with Marketing Software Tools, CRM Systems, and Social Media platforms and Performance Marketing.
Proven ability to work collaboratively with diverse teams and stakeholders
Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus
5+ years of marketing management experience, preferably in education or non-profit sectors
Strong organizational, leadership, and interpersonal skills
Familiarity with literacy education, education policy, or education-focused organizations is advantageous