Responsibilities

• Own marketing strategies for content launches, entertainment IPs, and digital properties.
• Develop audience positioning, messaging, campaign narratives, and go-to-market strategies.
• Lead integrated campaigns across social, digital, paid media, creators, PR, and partnerships.
• Identify cultural and audience trends that can drive content discovery and engagement.
• Partner with creative and content teams on trailers, teasers, key art, social assets, and other marketing materials.
• Growth: Build awareness and audience affinity for Rusk Media's entertainment brands in the US.
• Develop strategies to reach and engage Gen Z and Millennial audiences.
• Identify new audience growth opportunities across digital and streaming platforms.
• Use audience insights, cultural trends, and competitive intelligence to shape marketing strategy.
• Develop creator and influencer strategies for content and brand campaigns.

Requirements

• 6+ years of experience in entertainment, OTT, streaming, digital media, content marketing, or a related field.
• Proven experience marketing TV shows, films, web series, streaming content, or entertainment IPs.
• Strong understanding of the US entertainment, streaming, and digital media ecosystem.
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong understanding of social media, creator/influencer marketing, paid media, and digital marketing.
• Strong creative judgment combined with an analytical and results-oriented mindset.
• Experience managing agencies, external partners, and cross-functional teams.
• Excellent communication, strategic thinking, and project management skills.

Preferred

• Experience with short-form, microdrama, digital-first, or social-first entertainment.
• Experience marketing to Gen Z and Millennial audiences.
• Strong network across US creators, agencies, OTT platforms, studios, or entertainment companies.
• Experience working with streaming platforms, media companies, publishers, or entertainment brands.
• Experience across both brand and performance marketing.