Responsibilities

• Integrated Marketing/GTM
• Build comprehensive go-to-market strategies and integrated campaigns aligned with company priorities and revenue goals
• Partner across marketing and product to build cross-channel plans for launches of physical and digital products
• Analyze marketing program performance to surface actionable insights, optimize ROI, and prioritize a continuous testing agenda across channels
• Stay informed of marketing trends, translating best practices and emerging tools into recommendations for how we acquire, nurture, and retain customers
• Email/CRM
• Drive email and SMS program strategy, including segmentation, lifecycle/triggered messaging, testing roadmap, list growth, and deliverability health
• Manage the day-to-day agency relationship including workflows, timelines, SLAs, quality standards, and deliverables
• Monitor campaign performance in real time; proactively flag revenue risk and lead rapid-response plan modifications to address shortfalls
• Help shape promotional strategy and manage the ongoing promo calendar, including offer structure and discount cadence

Requirements

• 7+ years of marketing experience across email and/or other marketing channels, with B2B experience required
• Bachelor's degree in Marketing, Business, or related field
• Proven track record of building cross-functional marketing programs that meet or exceed performance targets, from concept to completion
• Strong problem-solving skills, with experience using data, customer research, and testing to generate hypotheses, forecast outcomes, and drive continuous optimization
• Deeply collaborative, with a track record of building consensus and strong relationships across cross-functional teams
• Highly motivated with an entrepreneurial spirit and the ability to work independently in a fast-paced environment, managing multiple projects and prioritizing based on business impact

Preferred

• Working knowledge of marketing automation tools
• Proficiency in BI/reporting tools and Excel