Own industry marketing for Real Estate verticals, shaping go-to-market and demand: lead market differentiation, plan and budget, and cross- vertical collaboration; drive campaigns, thought leadership, and sales enablement; measure impact and align Real Estate sub-vertical GTM.

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that target buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.