Responsibilities

• Own and drive the marketing strategy for UiPath’s public sector segment, aligning with sales, partner, and industry leadership to meet revenue and pipeline goals.
• Lead demand generation programs designed to build awareness, support the creation of new opportunities, and accelerate pipeline for federal, state, and local government accounts.
• Plan and execute integrated campaigns (digital, events, content, thought leadership, and field programs) that target the unique priorities of public sector decision-makers.
• Develop positioning and messaging that resonates with government audiences, showcasing UiPath’s impact on mission outcomes, efficiency, compliance, and citizen experience.
• Partner with sales and alliances support co-marketing campaigns, pipeline acceleration initiatives, and joint programs with strategic partners and systems integrators.
• Drive high-impact events and sponsorships (conferences, roundtables, webinars, roadshows), ensuring UiPath has a strong presence and measurable contribution to demand and pipeline.
• Collaborate cross-functionally with product marketing, PR/communications, and demand generation to deliver consistent storytelling and amplification across channels.
• Measure and report rigorously on campaign performance, pipeline impact, and ROI to inform investment decisions and drive continuous improvement.
• Stay ahead of industry trends in government digital transformation, automation, and AI adoption to guide messaging and thought leadership.

Requirements

• 7–10 years of B2B marketing experience, with at least 3+ years in public sector marketing (federal is a must) and 2+ years working for a tech/software company.
• Proven success in designing and executing integrated marketing campaigns that drive measurable demand generation, pipeline creation, and revenue impact.
• Deep understanding of the public sector buying cycle , procurement processes, and compliance considerations.
• Experience with digital marketing channels , field marketing, demand generation, and partner co-marketing .
• Strong written and verbal communication and storytelling skills, with the ability to influence stakeholders and simplify complex technology.
• Analytical mindset with the ability to interpret data, measure performance, and optimize programs based upon KPIs.
• Collaborative team player who thrives in a fast-paced, global, high-growth environment .
• Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc.).
• Utilization of AI tools in Marketing campaigns and other role related responsibilities.
• Candidates must be authorized to work in the United States for this role.