Responsibilities

• Own positioning and messaging: Lead the development of benefits-led value propositions, product positioning, and messaging frameworks that differentiate Personify Health's solutions by market segment, buyer persona, and stage of the buying journey — validated with proof points and grounded in customer voice.
• Drive go-to-market strategy and product launches: Lead end-to-end GTM planning and execution for product launches and releases — from strategy through post-launch — ensuring on-time delivery and measurable market impact.
• Build market and competitive intelligence: Maintain deep knowledge of key market segments, buyer personas across the full buying committee, and top competitors by product — regularly reviewing win/loss data and sales calls to sharpen differentiation and inform strategy.
• Develop content and sales assets: Identify content gaps, oversee creation, and contribute directly to high-impact assets — including presentation decks, solution sheets, and case studies — adapting based on engagement metrics, sales feedback, and market trends.
• Enable Sales and Strategic Account Executives: Partner with Commercial Enablement to equip Sales with the tools, frameworks, and content needed to position and sell effectively — ensuring the right message reaches the right buyer at the right time.
• Set goals and report on impact: Establish measurable marketing objectives aligned to business strategy, track quantitative and qualitative performance, and use data to continuously optimize programs and communicate results to leadership.
• Mentor junior marketing team members: Coach and develop emerging marketers on the team, modeling rigor, strategic thinking, and strong cross-functional partnership.
• Lead complex cross-functional work: Navigate and facilitate high-stakes planning conversations across Product, Sales, Marketing, and leadership — aligning stakeholders and driving shared outcomes in a fast-moving environment.

Requirements

• Bachelor's degree in marketing, business administration, communications or a related field required; MBA a plus
• 5-7 years of product marketing experience with a proven track record of launching and scaling complex products and services
• Direct experience in healthcare, health plans, health insurance, benefits administration, or third-party administration
• Experience with care navigation and advocacy solutions is a plus
• Proficiency with Microsoft Office Suite, with advanced PowerPoint skills for executive-level presentations
• Experience with marketing analytics tools and campaign performance reporting
• Familiarity with CRM and sales enablement platforms to support GTM execution and content deployment

Preferred

• MBA a plus
• Experience with care navigation and advocacy solutions is a plus

Benefits

• The Highlights: - Competitive base salary and benefits effective day one - Comprehensive medical and dental through our own health solutions (yes, we use what we build) - Unlimited PTO—rest and recharge time is non-negotiable - Mental health support, retirement planning, and financial protection - Professional development with clear career progression and learning budgets - Mission-driven culture where diverse perspectives drive real impact on people's health Want the full picture? Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.