Responsibilities

• Be a key voice on the Plum Paper Leadership Team in developing business strategies that are customer-, market-, and data-driven and which bring clear competitive advantages. Play a key role in annual planning.
• Manage and grow a strong team of marketers, designers, and agencies — fostering a culture of accountability, creativity, and continuous improvement
• Collaborate and communicate the marketing agenda to the broader organization.
• Set clear goals, provide regular feedback, and develop team members' skills and careers
• Build scalable processes, workflows, and tools that help the team work efficiently as the business grows
• Build and effectively manage the department budget
• Establish marketing business objectives and KPIs including new customer acquisition, customer retention, competitive advantages, new product/service needs, channel and partnerships, brand visibility and engagement and promotions.
• Develop, execute and communicate an effective integrated digital marketing strategy spanning paid social, organic social, email, SEO/SEM/AEO, and emerging channels and marketplaces
• Own the social media roadmap across Instagram, TikTok, Pinterest, Meta, Reddit, and other relevant platforms — setting strategy, tone, and content cadence
• Lead campaign planning and execution from brief through post-mortem, ensuring every effort is measurable and tied to business goals

Requirements

• 5+ years of experience in marketing with at least 2 years in a people management role
• University or college degree, MBA an advantage
• Proven track record leading digital and social media strategy for a small-to-medium e-commerce brand
• Deep fluency in performance marketing metrics, analytics platforms, and e-commerce KPIs
• Demonstrated experience leading or closely collaborating with a creative/design team
• Strong command of paid and organic social channels — particularly Meta, TikTok, and Reddit
• Experience building and interpreting dashboards and using data to drive meaningful business decisions
• Excellent communication and presentation skills with the ability to align cross-functional teams
• A genuine growth mindset: curious, experimentative, agile, and energized by possibility
• Leadership: Ability to inspire, delegate tasks, and build cohesive teams.

Preferred

• Experience with personalized or custom product e-commerce
• Familiarity with email platforms such as Klaviyo
• Background in content marketing or brand storytelling
• Experience working with influencer or affiliate programs

Benefits

• Medical, Dental, Vision, Short Term & Long Term Disability programs
• Company paid Life Insurance
• Wellness Incentives
• Excellent 401K Retirement Program with very generous company match
• Generous product allowance
• Hybrid schedule and flexible work environment
• 12 Company Paid Holidays, Paid Vacation and Paid Sick Time