Responsibilities

• Own & evolve Picogrid’s brand position, identity, and voice. Ensure consistency across everything we share including press releases to social posts to event materials.
• Develop and execute brand and media campaigns, content, and activations that build awareness and credibility in the defense ecosystem.
• Own Picogrid’s social media strategy & execution. Build a data-driven approach to growing our audience and deepening engagement
• Build Picogrid’s physical presence, from billboards to print ads to posters, and make every piece impossible to ignore
• Work cross-functionally with creative, engineering, deployments, and leadership to align brand efforts with company milestones, product launches, and press moments
• Identify and develop brand partnerships, sponsorships, and experiential opportunities that put Picogrid in front of the right audiences
• Build the framework to measure what’s working. Track performance, report on ROI, and iterate

Requirements

• 4-7 years of experience in brand marketing, with a portfolio that shows you’ve owned significant marketing campaigns for a company or product end to end
• You’re comfortable being a team of one who can think strategically and then do the work. You’re not afraid to bring ideas to the table.
• Strong point of view on brand. Picogrid operates in a large defense community full of noise. We need someone who can articulate what makes us different, and make that resonate across every channel.
• Ability to flex strategic and tactical, creative and analytical. You might spend the morning mapping out a six-month brand campaign, the afternoon writing copy for a press release, and finish the day pulling performance metrics.
• Excited to build. This role is designed to grow into a leadership position. You should be someone who wants to eventually hire, mentor, and lead a brand team.

Preferred

• Bonus points if you have a track record of executing creative or guerrilla marketing campaigns that break out of traditional channels. We’re looking for someone who thinks beyond press releases and social posts.
• Prior experience marketing defense or national security products, including familiarity with the defense conference calendar and the media channels that reach decision-makers in that space.

Benefits

• Stock options with high upside as an early-stage company
• 401(k) with employer matching
• Full health coverage (medical, dental, and vision)
• Relocation assistance provided (if applicable)
• Unlimited PTO (two-week minimum) and 11 paid holidays per year
• Paid parental leave for both parents
• Lunch provided when working in-office and a fully stocked kitchenette
• Free EV charging at the HQ
• Unique office in El Segundo, CA stocked with coffee, snacks, and craft beer