Senior Marketing Manager

Responsibilities

• Partner with the Director of Marketing to develop brand and category strategy for our portfolio, including market opportunity, competitive environment, and annual roadmaps that support business objectives.
• Own a set of portfolio brands, including brand strategy, marketing plans, and performance.
• Develop content and campaigns for new product launches and product extensions, from concept through in-market execution.
• Become the category expert for each assigned brand's categories by analyzing consumer insights, category sales trends, syndicated data (e.g., Nielsen), and competitive activity to identify opportunities and white space.
• Translate insights into product positioning, messaging, and compelling product stories, including clear justifications for shelf space.
• Build sell-in materials such as line review decks, sales presentations, one-sheets, and retailer pitches that combine storytelling with relevant data.
• Partner with sales to support retailer presentations, new item submissions, and category reviews.
• Plan, launch, and optimize creator and influencer campaigns (gifting, paid, affiliate/commission) that drive measurable sales.
• Source, vet, and manage creators using influencer platforms; manage creative briefs, contracts, and content approvals.
• Plan, run, and optimize CTV (connected TV) ads and digital video ads across streaming, social, retail media, and other digital channels to drive sales and traffic to retailer and e-commerce pages.

Requirements

• Bachelor's degree in marketing or a related field
• 5+ years of consumer brand marketing experience (retail or B2B partner marketing a plus)
• 3+ years running creator/influencer campaigns with proven sales impact, including experience with influencer platforms (Upfluence, Grin, Aspire, or similar) and affiliate/commission models
• Hands-on experience running CTV and digital video ads (streaming, Meta, TikTok, YouTube, Amazon, retail media) with proven sales results
• Working knowledge of paid media metrics and optimization (ROAS, CPA, CTR, reach/frequency, video completion rates, A/B creative testing)
• Experience owning brands or product lines through launches and line extensions
• Ability to turn consumer and category data into product stories and sell-in materials that win shelf space
• Comfort with syndicated data (Nielsen, Circana, SPINS) and retailer sales data; ability to synthesize insights into clear recommendations
• Experience managing multi-channel campaigns (digital, social, CTV, video, print)
• Familiarity with creator contracts, usage rights, and FTC disclosure basics

Preferred

• Pet industry experience (a big plus); experience in toy, apparel, plastics, personal care, food, supplements, or household categories
• A case study of a creator, CTV, or video campaign you led, with sales results