Senior Marketing Manager, Patient & HCP Marketing (Encaleret)

Palo Alto, CA (Hybrid)

$162K/yr – $192K/yrSenior Level5+ years expFull time

Posted 20 hrs ago

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Job Summary

Own the end-to-end execution of patient and HCP marketing tactics, translating brand strategy into actionable plans and briefs while leading cross-functional collaboration with internal teams and agencies to drive launch readiness.

  • Lead day-to-day execution for patient and HCP tactics and maintain launch timelines
  • Translate strategy into briefs, timelines, and coordinated plans across workstreams
  • Coordinate with agencies and internal stakeholders to ensure on-time delivery and alignment

Job Description

Responsibilities

  • Tactical Planning & Alignment - Serve as the day-to-day execution lead for patient and HCP marketing tactics, working in lockstep with both Associate Directors to keep launch plans on track - Translate brand strategy and messaging direction from the Patient and HCP Associate Directors into clear execution plans, briefs, and timelines - Manage the tactical plan calendar across both workstreams, ensuring dependencies are visible, conflicts are surfaced early, and deadlines are met - Work closely with agency partners to manage ongoing deliverables, track project status, and communicate timelines to all internal and external stakeholders Marketing Asset & Content Development - Support development of assets across both patient and HCP marketing, including patient education materials and programs as well as HCP-facing tools and sales aids across digital and print channels - Act as the primary execution lead for day-to-day tasks for HCP speaker bureau, congress support, patient webinars, email campaigns, core print collateral, and more - Support end-to-end execution by aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery - For select projects, support the medical, legal, and regulatory (MLR) review process for promotional and non-promotional materials, ensuring accuracy and compliance - Collaborate on content adaptation for multiple audiences (patients, caregivers, physicians, and other HCPs), maintaining message consistency and scientific integrity - Maintain organized documentation of approved claims, messaging platforms, and material versioning for ongoing team reference Patient Ambassador Programming & Congress/Conference Support - Support execution of patient ambassador programming, coordinating logistics, content, and stakeholder alignment - Identify priority conferences and advocacy events and ensure conference-ready resources are prepared for field and team execution - Lead end-to-end marketing execution for select patient and HCP conferences/events, including logistics coordination, materials management, and cohesive on-site brand presence Measurement, Budgeting & Operational Excellence - Define and track KPIs tied to patient and HCP tactic objectives; compile dashboards and status updates for leadership - Manage budget tracking and vendor/agency coordination for assigned programs, flagging risks early and driving resolution - Coordinate with digital marketing to build out and maintain customer engagement channels (websites, email, CRM/Veeva content) for both audiences - Partner with commercial operations, sales, brand analytics, IT, and MCM to ensure smooth field and channel execution - Analyze performance data and field feedback to inform continuous improvement and process efficiencies as the brand scales toward and through launch

Requirements

  • 5-7 years of experience in digital marketing, communications, or product marketing, ideally within biotech, pharma, or a related healthcare industry
  • Proven ability to balance strategic direction from senior stakeholders with hands-on, detail-oriented execution
  • Strong project management skills; experience coordinating multiple concurrent workstreams, timelines, and budgets
  • Experience managing the MLR/promotional review process
  • Launch experience in a competitive market
  • Strong cross-functional collaboration skills and ability to influence without direct authority
  • Comfortable operating in fast-paced, ambiguous environments and making decisions with incomplete information
  • Results-oriented, with emphasis on ROI and performance metrics
  • Excellent oral, written, and presentation skills; strong proficiency in PowerPoint and core business tools
  • Passionate about serving patients suffering from genetic diseases

Preferred

  • MBA or other advanced degree
  • Healthcare advertising agency experience
  • Exposure to competitive intelligence, analytics, and market research/insights
  • Rare disease experience preferred

Benefits

  • For BridgeBio Full-Time U.S Based Roles: Financial & Rewards - Market-leading compensation - 401(k) with employer match - Employee Stock Purchase Program (ESPP) - Pre-tax commuter benefits (transit and parking) - Referral bonus for hired candidates - Subsidized lunch and parking on in-office days Health & Well-Being - 100% employer-paid medical, dental, and vision premiums for you and your dependents - Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA) - Fertility & family-forming benefits - Expanded mental health support (therapy and coaching resources) - Hybrid work model with flexibility - Flexible, “take-what-you-need” paid time off and company-paid holidays - Comprehensive paid medical and parental leave to care for yourself and your family Skill Development & Career Paths: - People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility - We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching - We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

Marketing Team

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