Senior Marketing Manager at Park Hyatt | Beaverton, OR

Senior Marketing Manager

Beaverton, OR (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the end-to-end brand expression and guest engagement for a luxury property by forging strategic partnerships, curating programming, and steering external communications across digital, PR, and social channels.

Partnerships & programming: build local alliances and activations that drive guest engagement and experience.
Brand and campaigns: ensure consistent identity across hotel, outlets, and campaigns on all touchpoints.
Media and social leadership: shape social strategy, manage PR, and coordinate media relations to boost awareness.

Job Description

Develop and manage strategic partnerships with local businesses, brands, and community organizations to enhance hotel guest programming and drive engagement.
Curate and execute hotel programming initiatives, including events, wellness experiences, and cultural activations, through collaboration with external partners and vendors.
Ensure implementation of brand identity in the hotel, Spa and outlets on all platforms and at all points of contact (including the hotel materials).
Ensure the implementation of campaigns on all levels and contact points, in order to increase the level of awareness and reputation of the hotel and the F&B outlets and Spa
Partner with digital, social, and content teams to ensure cohesive and compelling brand expression across all platforms
Develop and implement social strategy.
Manage paid social media budget and strategy.
Assist in reviewing social media content calendars and collect local area and property events.
Manage PR agency and internal PR messaging.
Manage execution of PR events and promotions.
Regular performance of market analysis and – observations.
Active and planned customer advertising aiming to maximize sales.
Contact person for the colleagues on site, in relation to communications- and marketing initiatives.
Maintenance of the hotel and restaurant website as well as all profiles on other websites where the hotel is listed (OTA’s, TripAdvisor etc).
Contact person for external parties, such as media and interest groups.
Sales promotion, increasing of the average invoice amount; use of creative sales strategies.
Coordination of all administrative tasks in Marketing & Communications.
Encourage and support teamwork in the department.
Regular participation in company trainings and departmental meetings.
Reports to Director of Sales & Marketing
Facilitate and coordinate all media relations and press releases. Ensure regular contact with target media and appropriate response to media requests.

Park Hyatt

Park Hyatt redefines luxury through thoughtful residential design, curated fine art, culinary excellence and intutive service. Experience global stays designed to unlock unparalleled enrichment. Luxury Is Personal.

Founded in 1979

Chicago, Illinois, USA

2.8K employees (46 in marketing)

www.park.hyatt.com