Responsibilities

• Lead the development and execution of integrated marketing strategies and campaigns that align with brand positioning, business objectives, revenue goals, and community engagement initiatives across the portfolio.
• Partner closely with operations and sales teams to develop promotions, programming, offers, events, partnerships, and marketing initiatives that drive occupancy, food and beverage revenue, ancillary revenue, guest engagement, and overall business performance.
• Manage and execute digital marketing efforts, including SEO, SEM, paid media, paid social, email marketing, website management, and online listings, ensuring all channels are optimized to drive qualified traffic, engagement, conversions, and return on investment.
• Oversee content strategy across web, email, social media, and other marketing channels, ensuring all content is on-brand, compelling, and performance-driven while maintaining consistency across all guest touchpoints.
• Create and manage content calendars and produce engaging content, including copywriting, photography, videography, social media content, and other creative assets that support business objectives and strengthen brand awareness.
• Monitor social media trends, consumer behavior, industry developments, and emerging platforms to identify innovative opportunities that increase reach, engagement, brand relevance, and guest acquisition.
• Analyze campaign performance and marketing effectiveness through defined KPIs, providing actionable reporting and strategic recommendations while continuously refining and optimizing programs based on results.
• Ensure all websites, digital listings, promotions, event calendars, and online brand profiles remain current, accurate, and aligned with brand standards.
• Lead the planning, promotion, coordination, and execution of events, activations, pop-ups, partnerships, and community initiatives that enhance brand awareness, drive traffic, generate revenue, and strengthen relationships with guests and local communities.
• Build and maintain strategic relationships with property teams, community partners, influencers, media contacts, agencies, vendors, and other stakeholders to support marketing objectives and business growth.

Requirements

• You have 4+ years of progressive marketing experience, ideally within hospitality, restaurants, hotels, lifestyle brands, or other consumer-facing industries.
• You are a strategic marketer and creative storyteller who understands how to build brands, drive revenue, and create meaningful connections with guests and communities.
• You have experience developing and executing integrated marketing strategies across multiple channels, including digital marketing, social media, email marketing, paid media, events, partnerships, public relations, and content creation.
• You are an exceptional writer and communicator with the ability to craft compelling, on-brand messaging across digital, print, and experiential platforms.
• You are highly analytical and data-driven, using insights, performance metrics, and KPIs to inform decisions, optimize campaigns, and measure success.
• You are a self-starter who can balance big-picture strategic thinking with hands-on execution and are comfortable rolling up your sleeves to get things done.
• You are highly organized, detail-oriented, and capable of managing multiple projects, priorities, stakeholders, and deadlines in a fast-paced environment.
• You thrive on collaboration and know how to build strong relationships across departments, with property teams, agency partners, vendors, media contacts, and community stakeholders.
• You have experience managing content development, photography, videography, creative production, and brand storytelling while maintaining a strong and consistent brand identity.
• You stay ahead of emerging marketing, social, digital, and cultural trends and are constantly looking for innovative ways to increase awareness, engagement, and business performance.

Nice to have

• Bonus points if you have experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and can create or direct high-quality marketing collateral and creative assets

Benefits

• Up to 3 weeks paid time off annually
• 50% off discount at most New Waterloo restaurants
• Health, vision + dental benefits
• 401K matching
• Paid holidays
• Volunteer pay
• Tuition reimbursement
• Referral bonuses
• Discounts at our shops, hotels + local partnerships