Responsibilities

• Marketing Strategy: Be a key contributor in developing the marketing strategy for your cluster led by the GTM Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
• Campaign Planning & Activation/Execution: Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
• Creative Development and Adaptation: Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.
• Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
• Cross-Functional Collaboration: Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
• Customer Insights & Analytics: In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.
• Cluster Marketing: Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
• Leadership. Role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.
• Measurement & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the cluster marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspend.

Requirements

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

• Benefits of Joining Merlin Entertainments!
• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
• Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards: Celebrate your achievements and hard work!
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
• Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! ✨
• Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.