Responsibilities

• Own the end-to-end campaign management for mobile personalization, lifecycle, trigger/transactional, SMS channel strategy, merchandising, and experimentation programs.
• Own, evolve, and independently drive a multi-year roadmap for mobile capabilities, personalization, targeting, automation, and emerging channel evolution.
• Identify, size, and prioritize strategic opportunities across the mobile ecosystem, balancing client value, business impact, channel health, and technical feasibility.
• Partner with the Director to develop executive-ready narratives and recommendations that communicate mobile strategy, performance, and roadmap progress.
• Lead and enable the team in delivering a portfolio of high-impact mobile programs by setting clear direction and prioritization guardrails.
• Lead change management for new mobile capabilities, personalization approaches, and ways of working.
• Own the channel-wide testing and learning agenda, including test prioritization, measurement discipline, and insight sharing.
• Act as a mobile and retention thought leader, maintaining a strong external pulse on industry trends, emerging messaging capabilities, and privacy considerations.
• Partner closely with Retention Technical Operations to ensure mobile platform capabilities and QA standards support the broader mobile strategy.
• Provide strategic oversight of campaign execution in partnership with Retention Marketing Operations to ensure flawless delivery at scale.

Requirements

• Experience owning strategic roadmaps or complex cross-functional initiatives from vision through prioritization, execution, and optimization (2+ years).
• People management experience, including coaching, prioritizing work, and developing direct reports in a fast-paced environment (2+ years).
• Experience in mobile messaging, app push, SMS/RCS, lifecycle marketing, personalization, and digital marketing (5+ years).
• Strong understanding of retention marketing best practices, including segmentation, personalization, testing, automation, and lifecycle strategy (4+ years).
• Bachelor's degree required.
• Strong business acumen regarding how retention marketing and mobile messaging drive sales, engagement, loyalty, and lifetime value.
• Ability to lead through ambiguity, prioritize across a broad portfolio, and align cross-functional partners around clear tradeoffs.
• Excellent written, verbal, and presentation skills with high proficiency in Microsoft applications (PowerPoint, Word, Excel). #LI-AZ1

Benefits

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.
• Health . Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance . You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement.
• Perks . Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.