Responsibilities

• Campaign Execution: Plan and execute integrated marketing campaigns across digital channels to drive awareness and pipeline impact
• Demand Generation: Build and optimize lead generation and nurturing programs using CRM and marketing automation tools (e.g., Iterable, HubSpot)
• Paid & Digital Marketing: Manage and optimize digital channels, including SEO, SEM, and paid media, to drive traffic, leads, and conversion
• Content & Enablement: Create and manage marketing assets (case studies, webinars, sales materials, web content) to support demand generation and sales
• Cross-Functional Collaboration: Partner with product, sales, and brand teams to ensure alignment and consistent messaging across channels
• Campaigns Performance & Optimization: Track campaign performance and continuously optimize programs to improve ROI and pipeline impact
• Leadership responsibilities: Hands-on leadership of marketing channels and a small team

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in marketing across B2B and/or consumer environments
• Experience in e-commerce is a major plus
• Hands-on experience executing campaigns, events, and demand generation programs with measurable results
• Proficiency with marketing automation, AI tools, and CRM platforms (e.g., Iterable, HubSpot)
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Use of tools such as Notion, Monday, etc.
• Excellent written and verbal communication skills

Preferred

• Experience in B2B and/or consumer marketing
• Hands-on experience executing campaigns, events, and demand generation programs with measurable results
• Proficiency with marketing automation, AI tools, and CRM platforms (e.g., Iterable, HubSpot)
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills

Benefits

• Great benefits - medical, dental, vision, and more
• Flexible vacation designed to enable you to be your best
• 401K plan with company match
• Apple products are provided to set up your home office
• Peer-to-peer micro bonus environment powered by Bonusly
• Performance appraisal & recognition system powered by 15Five
• Home internet reimbursement