Senior Marketing Manager- Medication Delivery

Franklin Lakes, NJ (Hybrid)

$154K/yr – $247K/yrSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and execute global marketing strategy for the BD Hypodermic Safety Portfolio, lead cross-functional initiatives, and drive growth through commercialization, pricing, and lifecycle management.

Lead global strategy and brand positioning within the BD portfolio
Collaborate cross-functionally to drive campaigns, pricing, and demand forecasting
Grow existing and new business through lifecycle management and market insights

Job Description

Responsibilities

Set the short-term and long-term global marketing strategy for the BD Hypodermic Safety Portfolio and solidify our brands positioning within the larger BD portfolio.
Active participation as a core team member representing the marketing/commercial function on existing projects, developing targeted commercial campaigns, driving price optimization, and forecasting global demand.
Work with cross functional teams to ensure supply continuity to customers, working with regions to support forecasting, mitigating risks, and identifying opportunities for business growth.
Drive differentiation through claims development, training, and supporting regional development of sales collateral that can deliver portfolio growth.
Explore innovation opportunities to drive future growth, exploring areas such as vaccination, medicine preparation, and re-use prevention.
Drive growth in existing and new business, working closely with the country/region marketing teams.
Work with cross-functional teams to ensure timely execution and meeting of key deliverables. Work includes providing insights and oversight to voice of customer, developing pricing strategies and leading commercial launch excellence.
Lead product life cycle management activities such as market assessment, segmentation, competitive analysis, portfolio management, product positioning and marketing collateral/communications.

Requirements

Bachelor’s Degree required
At least of 5 years of commercial experience and business acumen in the medical device or healthcare industry.
Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
Experience with innovation process and driving innovation projects/initiatives.
Demonstrated experience leveraging AI and automation tools to simplify complex tasks, improve workflows, and drive operational efficiency.
Ability to manage competing priorities in a global matrixed environment.
Highly effective interpersonal skills and strong emotional intelligence.
Ability to travel up to 20%
Ability to work onsite at least 4 days a week

Preferred

Advanced Degree
Global experience working with international team members

Benefits

Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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