Senior Marketing Manager / Marketing Strategist

California, MO (Remote)

$100K/yr – $120K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own broker content and segmentation to move partner communications from product spotlights to market updates, while keeping partner data clean and well targeted.

  • Content & Campaign Execution: Design and track broker emails and translate launches into compelling materials.
  • Partner Data & Segmentation: Manage broker segmentation across reps and lists and refine messaging with CRM data.
  • Asset Library & GTM Enablement: Build broker-facing assets and support launches with clear collateral and guides.

Job Description

Own broker content and partner communications with clear messaging and data hygiene to drive engagement and enable GTM launches.

  • Content & Campaign Execution: Design, execute, and track broker email campaigns; translate product spotlights and updates into compelling materials.
  • Partner Data & Segmentation: Manage broker segmentation across reps and distribution; define rules and refine messaging with CRM data and sales feedback.
  • Asset Library & GTM Enablement: Build and maintain broker-facing assets including quarterly communications, sell-sheets, partner presentations, and guides for launches and updates.
  • Go-to-Market Content Support: Translate complex product/brand details into concise materials for launches and engagement campaigns.
  • Data Hygiene & CRM Ops: Audit and maintain partner records, ensuring data accuracy and proper segmentation tags.
  • Content Segmentation Rules: Develop documented rules to ensure the right content reaches the right distribution partners.
  • 8+ years of marketing or communications experience with writing samples.
  • Experience with Wrike, email platforms, CRM tools; Canva/Adobe Creative Suite proficiency.
  • Strong MS Office and familiarity with LinkedIn/B2B social content strategy.
  • Ability to read marketing performance data and translate into actions.
  • Experience building broker/agent-facing sales enablement content.
  • Nice-to-have: background in commercial insurance or related fields.
  • Background in commercial insurance, financial services, B2B professional services, or similarly complex industries.
  • Experience building broker/agent-facing sales enablement content.
  • Health Benefits: Medical/Rx, Dental, Vision, Life Insurance
  • Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
  • Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
  • Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
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Arrowhead Programs

Arrowhead Programs offers one of the largest portfolios of insurance program business worldwide, spanning commercial, personal, professional liability, public entity and specialty insurance. In collaboration with top-rated insurance companies, our managing general underwriters and program administrators deliver a portfolio of niche offerings to address the specialized needs of policyholders. Proud to be part of the Brown & Brown family of companies, named one of the 2025 Best Workplaces in Financial Services & InsuranceTM by Fortune and Great Place To Work for the sixth consecutive year.

Founded in 2006
31 employees (3 in marketing)