Responsibilities

• Oversee all aspects of marketing the Blue & Co. brand, from brand standards and digital presence to brand campaign management.
• Develop and execute comprehensive marketing brand strategies aligned with company objectives and target audience.
• Build and launch campaigns end-to-end, including writing emails, creating landing pages, developing assets, and executing within marketing automation and CRM tools.
• Collaborate with healthcare leaders to maximize the healthcare service line’s online presence through website assets, thought leadership, and SEO strategies.
• Plan, execute, and measure the effectiveness of marketing campaigns across various channels.
• Monitor KPIs and adjust strategies to optimize campaign performance.
• Plan, execute, and measure the effectiveness of conferences and other planned business development events.
• Collaborate with firm and marketing leadership to develop and implement marketing plans that support overall business goals and objectives for the healthcare service line and affiliate marketing programs.
• Conduct market research to identify trends, competitive landscape, and growth opportunities.
• Analyze and assess market data to refine target audience segments and messaging strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in a marketing role at a professional services firm or healthcare organization.
• Demonstrated hands-on experience building and executing B2B marketing campaigns, including writing emails, creating landing pages, and launching campaigns within marketing automation platforms (not just overseeing or approving work)
• Experience in marketing tools and platforms such as WordPress, Introhive, IBISWorld, and ZoomInfo.
• Experience with HubSpot CRM and marketing automation tools, with direct experience building campaigns, workflows, landing pages, and reports.
• Ability to provide examples or a portfolio of executed campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Strong interpersonal skills; sound professional judgment; ability to work independently and in a team in a fast-paced environment.
• Creative problem-solving skills and attention to detail.
• Willingness to travel approximately 50% to Blue & Co. office locations

Preferred

• Benefits-focused: Collaborative, entrepreneurial culture within an established firm and professional development support
• Direct partnership with firm leadership on strategic growth initiatives

Benefits

• Competitive compensation and comprehensive benefits
• Direct partnership with firm leadership on strategic growth initiatives
• Opportunity to make a measurable impact on firm's growth trajectory
• Collaborative, entrepreneurial culture within an established firm
• Professional development support