Responsibilities

• Develop and execute the annual marketing plan in partnership with the CEO, aligning campaigns, channels, budgets, and priorities with the company’s strategic objectives, seasonal needs, and growth goals.
• Own the day-to-day execution of the marketing function, coordinating internal stakeholders and managing external agencies, contractors, and vendors to ensure work is delivered on time, on brand, and on budget.
• Monitor and improve marketing performance across key marketing metrics, including lead volume, conversion rates, and customer acquisition cost
• Lead keeping the website current, keeping content refreshed, and maintaining and creating landing pages, overseeing all contractor/agency SEO changes and additions, as well as regularly seeking improvements to its conversion.
• Work with head of customer experience to develop current customer communication campaigns, maintain communication calendars, and own execution of email + SMS, including seasonal upsell, annual renewal, and educational campaigns, with full accountability for performance on those channels and continuous improvement
• Work with head of sales to develop and execute communication campaigns to prior cancelled customers and rejected estimates via email + SMS, with full accountability for performance on those channels and continuous improvement
• Monitor and respond to customer reviews across platforms and maintain accurate digital listings to protect and strengthen our online reputation
• Manage organic social presence across platforms, with a focus on educational, seasonal content alongside internal team events
• Act as brand steward, maintaining and evolving brand guidelines and ensuring consistency in voice, messaging, and visual identity across all customer-facing communications

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience
• 5 years of marketing experience, preferably within the home services industry or a similar local business
• HubSpot proficiency preferred
• Demonstrated strength in project management, including the ability to manage multiple campaigns, deadlines, and external partners simultaneously
• Experience managing agencies, contractors, and media vendors with a track record of holding partners accountable to deliverables and brand standards
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Excellent written and verbal communication skills with a high standard for quality and attention to detail
• Creative thinker with the ability to develop effective campaigns across multiple channels
• Self-directed, high ownership, low ego, and comfortable taking the lead across a broad range of marketing responsibilities