Responsibilities

• Develop, lead and help execute 360 strategic marketing plans to drive overall brand goals
• Lead development of marketing campaigns collaborating closely with cross functional corporate teams – paid media, creative, influencer, events, social – and store teams to ensure timelines are met and that there is close upfront alignment and clear R&Rs.
• Maintain a strong understanding of what’s going on in culture, the category and in our consumers lives to ensure powerful, consumer centric marketing campaigns and storytelling
• Own Lip Lab marketing budget & budget planning
• Manage PR agency relationship and support of initiatives that ladder up to brand goals.
• Plan and execute flawless new store opening events (6-8 per year), leveraging social media, influencers and on-site activations, to create a buzz and generate excitement. You will also collaborate on post-launch social and influencer strategies to foster customer engagement, brand loyalty and ultimately lead to each store’s success.
• Oversee the content planning process with cross-functional teams, ensuring seamless execution across website, operations, and store teams.
• Lead monthly marketing reporting efforts and hindsight to creative along with how results will transform future plans.
• Proficient in PowerPoint, must be able to create compelling presentations to support various business needs

Requirements

• 7+ years of Marketing experience with a proven ability to develop and implement marketing strategies across all channels (digital & traditional), ideally with a strong background in retail or experiential retail.
• deep understanding of specific markets across North America and localize as needed.
• Strong understanding in managing multi-channel campaigns including digital, social/influencer, media, PR, CRM
• Data driven approach, with the ability to track and analyze to inform future strategies.
• Entrepreneurial spirit a must in this fast paced-ambiguous environment. Must be a self starter and be able to pivot quickly to business needs.
• Collaborative - must be a strong communicator and be able to collaborate effectively with cross functional teams- especially with field teams.
• Exceptional organizational skills with keen attention to detail.
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
• Can-do, positive attitude and a roll-up-your-sleeves approach; flexible to pivot with evolving business needs.

Benefits

• annual bonus
• medical, dental and vision insurance
• flex paid time off program
• parental leave
• employee discount/perks
• retirement plan with employer contributions
• Summer Fridays
• opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions