Responsibilities

• Translate LNW's brand positioning and messaging framework into consistent, compelling execution across all channels and audiences: existing clients, prospective clients, Centers of Influence, and internal teams.
• Ensure brand consistency across every touchpoint, including digital, events, email, website, content, and internal communications. Serve as the day-to-day steward of LNW's voice and identity.
• Own the communications and promotion strategy for LNW's full events portfolio: flagship client events, sponsored industry events, and third-party conferences.
• Develop event copy, email invitations, save-the-dates, landing pages, social content, and post-event materials.
• Partner with the Director of Community on logistics and with the Fractional CMO on series-level strategy and positioning.
• Support the design and execution of programs that help the next generation understand and navigate wealth, help client families manage complexity across generations, and build LNW community.
• Develop programming communications that educate clients on LNW's capabilities (impact investing, legacy planning, trust creation) in a format that builds community rather than sells services.
• Champion the intentional cultivation of deep, lasting bonds across LNW's entire ecosystem: clients, employees, Centers of Influence, and community partners who share the firm's values.
• Build internal credibility with Wealth Managers and practice leads so that marketing becomes a resource the whole firm actively uses, not a function that operates in parallel to client relationships.
• Own production, calendar management, compliance routing, and distribution for LNW's content program and advisor-facing content.

Requirements

• 6 to 10 years of marketing experience, with meaningful time in financial services, wealth management, or an adjacent regulated industry.
• Demonstrated experience executing brand and marketing strategy across multiple channels simultaneously.
• Experience managing external agencies and coordinating with internal teams.
• Familiarity with the UHNW or family office client segment is strongly preferred.
• Hands-on experience with CRM (Salesforce), marketing automation (Marketo), and digital analytics tools.
• Strong execution discipline: you can manage multiple workstreams, deadlines, and vendors without losing quality or brand consistency.
• Enough brand instinct to apply a positioning framework correctly without needing direction on every decision.
• Comfort working in a relationship-driven culture where trust is built slowly and marketing must earn its seat at the table.
• Proficiency in marketing operations: you know how lifecycle programs work, what good email execution looks like, and how to read a performance dashboard and act on it.
• Exceptional written communication skills. You can write in a firm's voice, not just your own.

Benefits

• We offer excellent benefits including medical, dental, and vision coverage; generous time off (including a sabbatical program after 10 years); flexible spending plans for health care, transportation, and dependent care; 401(k) plan, educational reimbursements, and more. Detailed information can be found by clicking the “Download Benefits Summary” button on our Careers page.