Senior Marketing Manager

North Charleston, SC (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 23 hrs ago

Job Summary

Own and lead the Navy Yard Charleston and Charleston Design District marketing, programming and partnerships, shaping strategy, events and content to drive leasing, visitation and community engagement.

  • Oversee property level marketing strategy and execution across campaigns, events and digital channels.
  • Build strategic partnerships with designers, tenants, media and local organizations to expand reach.

Job Description

Responsibilities

  • Lead property level Creative & Marketing strategy and execution for Navy Yard Charleston and the Charleston Design District.
  • Serve as the primary marketing liaison across Asset Management, Property Management, Leasing, Development, Construction Management and Jamestown's broader Creative & Marketing team.
  • Develop annual marketing strategies, plans and budgets in partnership with the Vice President, with clear objectives tied to leasing, visitation, tenant engagement, brand awareness and placemaking.
  • Manage marketing budgets, monthly forecasting and measurement of ROI and KPIs.
  • Provide creative leadership across campaigns, advertising, events, signage, collateral, digital platforms and property experiences.
  • Concept, develop and execute signature events, activations and programming that establish Navy Yard Charleston as a destination and support broader business objectives.
  • Lead programming and industry engagement for the Charleston Design District, including partnerships with designers, showrooms, editors, makers, cultural organizations and national design voices.
  • Build and maintain relationships across Charleston's design, architecture, hospitality, culinary, arts, retail, real estate and cultural communities.
  • Develop strategic partnerships that expand the project's reach and create meaningful connections to the Charleston community.
  • Support initiatives associated with Jamestown's Design Practice and broader design center portfolio.

Requirements

  • 8+ years of progressive experience in marketing, branding, events, partnerships, placemaking, social media or creative project management.
  • Demonstrated experience leading multifaceted marketing initiatives from strategy through execution.
  • Experience working in real estate, hospitality, design, retail, cultural institutions, destination marketing or similarly experience driven environments strongly preferred.
  • Equivalent combinations of education, training and experience will be considered.
  • Knowledge of Brand strategy, traditional and digital marketing, public relations, social media and content development.
  • Event strategy, experiential marketing and partnership development.
  • Mixed use, office, hospitality, retail and commercial real estate environments.
  • Placemaking, destination marketing, community engagement and experiential design.
  • The relationship between marketing, leasing, property operations and development.
  • Strong creative point of view with the ability to translate ideas into polished, executable programs.

Preferred

  • BONUS SKILLS:
  • Familiarity with project management platforms (Wrike or similar).
  • Experience with Adobe Creative Suite.

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Senior Marketing Manager

Jamestown Management Corporation · North Charleston, SC · Unknown