Responsibilities

• Lead our broker engagement and underwriting enablement strategy through digital marketing campaigns and compelling content.
• You'll spend your days packaging our insurance and security expertise into content and assets for brokers, building multi-touch campaigns in HubSpot, supporting field activations, and creating sales enablement materials that translate our category-leading InsurSec value proposition into broker-friendly messaging.
• You'll manage the full lifecycle of our broker marketing program, such as direct outreach, webinars, lifecycle marketing, field marketing and events, and enablement, including one-pagers, updating pitch decks, drafting email sequences, and collaborating with teams across the business to ensure brokers have the tools and knowledge they need to position At-Bay effectively.
• By 3 months: Complete onboarding on At-Bay's InsurSec approach, insurance product suite (Cyber, Tech E&O, MPL), and competitive positioning
• Take ownership of broker campaigns and digital marketing for our insurance organization
• Do a deep dive on our marketing tech stack and analytics platforms to audit existing lifecycle campaigns and sales enablement materials to identify quick-win updates to improve performance and/or refresh outdated content
• Build relationships with key cross-functional partners in underwriting, sales, and security who'll serve as subject matter experts and content collaborators
• Take ownership of event marketing – managing the broker event calendar, leading vendor contracting and gifting programs, and providing support for broker engagements
• By 6 months: Own end-to-end broker marketing program strategy and execution
• Establish a standardized process and toolkit for translating marketing thought leadership into underwriter-ready content — including social posts, email snippets, and one-pagers—that enables underwriters to consistently share relevant insights with their broker networks

Requirements

• Worked in or marketed to the insurance industry, understanding the broker-carrier relationship, how commercial insurance is sold, and the unique considerations of B2B2C marketing
• Experience with marketing programs in a B2B environment, managing everything from ideation to execution to analysis and iteration
• Created sales enablement materials, pitch decks, one-pagers, battle cards, FAQs, that sales teams actually used, with the writing skills to translate complex technical concepts into clear, compelling broker-facing language
• Built and executed marketing campaigns in a marketing automation platform (HubSpot, Marketo, or similar) that drove measurable results
• Experience planning and executing hosted events (such as happy hours, executive dinners, roundtables)
• Managed multiple projects simultaneously in a fast-paced environment, demonstrating strong organizational skills, attention to detail, and ability to prioritize competing deadlines without sacrificing quality
• Collaborated with cross-functional stakeholders to secure alignment, gather input, and deliver projects that required buy-in from sales, product, or leadership teams
• Used data and analytics to inform marketing decisions, whether optimizing email subject lines, identifying top-performing content, or making the case for program investment