Responsibilities

• Lead the launch and growth of The Kali brand across all guest touchpoints.
• Develop compelling content, campaigns, and activations that bring the hotel's story to life.
• Drive PR, influencer, social media, and digital marketing initiatives that generate awareness and engagement.
• Execute marketing strategies that support revenue, occupancy, and ownership objectives.
• Partner with Sales, Revenue Management, and Food & Beverage teams to drive demand across rooms, dining venues, rooftop experiences, and events.
• Measure performance and provide strategic reporting and recommendations.
• Build meaningful relationships with Hollywood Park stakeholders, local businesses, media partners, and community leaders.
• Develop partnerships that expand brand visibility and strengthen community connections.
• Represent The Kali at local events and networking opportunities.
• Lead marketing efforts supporting the hotel's launch, social channel development, website presence, and audience growth.

Requirements

• 3+ years of hospitality marketing experience, preferably within lifestyle, independent, or full-service hotel environments
• Proven success developing marketing campaigns that drive measurable business results
• Strong understanding of digital marketing, social media, content creation, and brand strategy
• Familiarity with Marriott digital platforms, marketing programs, and paid media tools is highly desirable
• Excellent communication, organizational, and project management skills
• Passion for storytelling, creativity, and delivering memorable guest experiences

Preferred

• Experience promoting food & beverage outlets, events, rooftop venues, or lifestyle concepts preferred