Responsibilities

• Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth
• Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning
• Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel
• Build and support scalable sales and marketing collateral that can be leveraged across segments and personas
• Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies
• Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption
• Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives
• Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution)
• Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey
• Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies

Requirements

• 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred
• Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes
• Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care
• Strong experience partnering with Sales and building effective sales enablement materials
• Experience supporting or leading product marketing and go-to-market initiatives, including new product launches
• Solid understanding of digital marketing channels and how they contribute to full-funnel performance
• Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy
• Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting
• Ability to identify market opportunities and translate insights into actionable marketing strategies

Benefits

• comprehensive range of modernized benefits and cultural perks
• competitive compensation
• flexible time off to recharge
• hybrid work options
• mental and emotional wellness resources
• a 401K plan
• and more