Senior Marketing Manager (Health & Life Sciences) at McDermott Will & Schulte | District of Columbia, USA | $138K/yr – $194K/yr

Senior Marketing Manager (Health & Life Sciences)

District of Columbia, USA (On-site)

$138K/yr – $194K/yrSenior Level10+ years expFull time

Posted 6 months ago

Job Summary

Drive integrated B2B marketing for a global law firm, owning multi-channel campaigns and cross-functional alignment to accelerate growth.

Own end-to-end multi-channel campaigns from strategy to execution, aligned with market opportunities and firm priorities.
Must-have: 10+ years of B2B marketing experience and proven full-funnel execution in a matrixed org.
Standout: Leadership of a marketing team and collaboration across BD, lawyers, and practice groups.

Job Description

Responsibilities

Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities
Lead integrated marketing campaigns from strategy through execution, using data-driven insights to monitor and optimize performance across channels
Serving as a highly collaborative connector across practices and firm functions, this role aligns diverse stakeholders around shared growth priorities and drives cross-practice activation in a complex, matrixed environment
Manage multi-channel thought leadership and event marketing tactics (website, social, email) to elevate visibility and nurture leads
Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
Oversee the marketing aspects of new lawyer integration, including writing and optimizing bios for the website
Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Eloqua, lead scoring, and others
Evaluate marketing campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths
Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion

Requirements

At least ten (10) years of experience in B2B marketing
Bachelor’s degree in marketing, business administration, or a related field. MBA or advanced degree a plus
Hands-on experience with contemporary marketing technology platforms
Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization
Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments
Strong analytical skills to interpret data, make informed decisions, and leverage data to tell an impactful story
Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills
Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
Ability to operate in an agile environment and quickly iterate

Benefits

Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
Generous compensation packages that recognize hard work and excellence
comprehensive benefits package

McDermott Will & Schulte

4.3 Glassdoor

McDermott Will & Emery is now McDermott Will & Schulte.Leading organizations turn to global law firm McDermott Will & Schulte for a better way to address legal challenges, connect with those at the forefront, and drive stronger outcomes. Working across more than 20 offices globally, our 1,750+ lawyers act on data-driven insights, deep relationships, and unmatched industry experience to deliver on our commitment of Always Better. Attorney Advertising. Prior results do not guarantee a similar outcome.

Founded in 1934

USA

3.6K employees (81 in marketing)

www.mwe.com

81% recommend to a friend

94% CEO approval