Responsibilities

• Instrumenting and running always-on reporting on the leading indicators that show the engine is working, including content engagement from target buyer titles, newsletter growth, website journeys, and event conversion
• Turning the numbers into decisions: where to invest, what to cut, concentrating where we can show up reliably and pruning channels we can't sustain
• Owning the editorial calendar across our owned channels, and keeping every surface carrying our position: agentic products, deep platform expertise
• Building and running our content engine: capturing stories, anecdotes, and field observations (including from our executive dinners), organizing them so they’re easy to find, and pushing ready-to-use material to sales and client service leaders for meetings and events
• Elevating a small group of named senior technologists into a consistent publishing rhythm, helping them turn field experience into strong, defensible points of view, while continuing to encourage broad participation from across the firm
• Planning and executing a series of small, themed, invite-only executive dinners across our hub cities, plus a virtual format for those who can’t travel, and turn each one into material that feeds the next quarter’s content
• Supporting our outreach and introduction motions by equipping client service leaders and sales directors with content, curated event schedules, and targeting recommendations

Requirements

• Proven ownership of marketing measurement and analytics: you’ve instrumented a marketing stack, stood up always-on reporting, and led with numbers instead of waiting for someone else to produce them
• Fluency with SEO and AEO, demand generation, and website and content analytics tooling
• Experience marketing a professional services, consulting, or technical product business to senior B2B buyers
• A track record building and running an editorial or content engine across owned channels: LinkedIn, newsletter, blog, and website
• Real event execution experience, ideally intimate, executive-level formats rather than large-scale conferences
• Comfort partnering with senior technologists to surface stories and points of view, and the editorial judgment to keep them on message
• A relationship-driven instinct: you treat a peer referral and a warm introduction as the highest-value signals you can create
• Plainspoken writing and editing skills, and a low tolerance for jargon
• The organizational savvy to coordinate sales, client service, and leadership toward a shared rhythm, including people who don't report to you

Preferred

• Experience at a small to mid-sized company where marketing stays close to hands-on execution
• Marketing technical services such as software consulting, data, or AI and machine learning work
• Running a thought-leadership or named-voice program with subject-matter experts
• Fluency with the current AI and agentic landscape, and sharp judgment to gauge whether a technical point of view will land as credible with a senior buyer
• Marketing operations and analytics tooling, including SEO and AEO
• Building or customizing your own AI-assisted workflows for content drafting, asset generation, and performance tracking, rather than relying on existing tools