Senior Marketing Manager, Growth, Media & Partnerships - Exteriors

Responsibilities

• Lead paid media direction and growth strategy across the Exteriors brands, including James Hardie, Hardie, AZEK, and Versatex, with a clear connection to business goals and measurable outcomes.
• Translate business and brand priorities into integrated paid media plans for homeowner and trade audiences that build awareness, generate demand, acquire customers, support channel growth, and contribute to revenue.
• Own and manage Exteriors marketing key performance indicators, partnering with Analytics, Finance, Brand, and Commercial/Sales teams to define targets, track performance, diagnose gaps, and recommend action.
• Own paid media strategy and management across all relevant channels, ensuring channel roles, audience targeting, investment levels, and optimization decisions work together to drive demand generation and growth.
• Collaborate closely with the Senior Marketing Manager focused on Outdoor Living and in-house media teams to ensure Exteriors, Outdoor Living, and portfolio-level plans are connected, complementary, and measurable.
• Wear multiple hats across growth strategy, media planning, campaign execution, performance reporting, agency coordination, and cross-functional stakeholder management.
• Guide paid media briefs, homeowner and trade audience strategies, channel mix, budget recommendations, planning calendars, campaign measurement, testing, and optimization decisions for Exteriors programs.
• Partner with Brand and Product Marketing leaders to ensure media plans reflect clear audience priorities, sharp positioning, compelling creative, and the right message by channel.
• Work with Creative, Digital, Communications, Channel, Commercial/Sales, and agency partners to bring integrated campaigns to market with strong execution and clear ownership.
• Support portfolio-level media planning by helping evaluate investment tradeoffs across brands, audiences, channels, and business priorities.

Requirements

• Bachelor’s degree required; degree in marketing, business, communications, analytics, or a related field preferred.
• 8+ years of progressive experience in media, growth marketing, integrated marketing, performance marketing, or agency/client-side marketing roles.
• Deep knowledge of paid media planning, buying, audience strategy, measurement, and optimization across channels such as paid search, paid social, programmatic, digital video, connected TV, streaming audio, retail media, and other emerging paid platforms.
• Experience managing marketing performance metrics and turning results into clear insights, recommendations, and optimization plans.
• Demonstrated ability to drive demand generation and growth through paid media, connecting channel performance to awareness, consideration, qualified leads, customer acquisition, revenue growth, and return on marketing investment.
• Experience building paid media strategies for both homeowner and trade audiences while balancing multiple brands, customer journeys, and business priorities in a matrixed environment.
• Demonstrated ability to manage agency partners, internal stakeholders, timelines, budgets, performance reporting, and campaign deliverables with strong attention to detail.
• Experience partnering with Brand, Product Marketing, Creative, Digital, Analytics, Commercial/Sales, Communications, Finance, and agency teams to deliver integrated marketing plans.
• Strong analytical and communication skills, with the ability to simplify data into clear stories, business implications, and recommended actions for senior leaders.
• A flexible, collaborative style with the ability to shift between strategy, execution, problem solving, and hands-on project management as business needs evolve.

Benefits

• Insurance: day-one health coverage medical, dental, vision, life insurance
• Paid Time Off: vacation and company holidays
• Retirement: 401(k) with 6% match
• Investments: Employee Stock Purchase plan (ESP)
• Work-Life Balance: parental leave, wellness programs
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