Responsibilities

• Own EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, PlugShare, and other key discovery platforms.
• Manage listing management workflows, listing accuracy, optimization, and insights end-to-end from “coming soon” through site launch and ongoing updates.
• Lead local search and ai initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pages.
• Manage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or down.
• Expand localized marketing efforts through map platforms, social content, and listing-based promotional opportunities.
• Designs and implements A/B tests to optimize SEO/AI performance and conversion rates.
• Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information.
• Own relationships with key external partners and vendors including Google, Apple, Yext, PlugShare, and related platforms.
• Lead signage optimization for new sites, ensuring on-site branding, visibility, and wayfinding support discovery and help drivers confidently locate EVgo chargers.
• Collaborates cross-functionally with marketing, content, and web development teams.

Requirements

• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.

Preferred

• Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms.
• Experience using AI tools and agents to support day-to-day job functions, improve efficiency, and enhance productivity is a plus.
• Experience managing business listings, listing management, location data, and local SEO for a consumer-facing brand.
• Proven ability to lead cross-functional initiatives across marketing, product, operations, and external vendors.
• Extremely detail oriented, with a high bar for accuracy and consistency across customer-facing platforms.
• Highly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomes.
• Excellent written and verbal communication skills.

Benefits

• Health & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs
• Financial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance
• Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)
• Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisions
• Flexible Care Options: Telehealth services for convenient, low-cost access to care
• Growth & Development: Mentorship programs and opportunities for career growth and internal mobility
• Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs