Responsibilities

• Lead Generation Strategy
• Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
• Develop quarterly plans aligned to revenue targets and pipeline goals.
• Set experimentation priorities and optimize channel mix and budget allocation based on performance.
• Paid Media Management
• Lead paid acquisition programs in collaboration with our performance agency.
• Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
• Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency.
• Partner & ABM Campaigns
• Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
• Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.
• Coordinate account targeting, campaign plays, and measurement across teams.
• Marketing Operations
• Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
• Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance.
• Partner with Sales Ops / RevOps as needed to ensure data quality and funnel visibility.
• Outbound Campaign Support
• Collaborate closely with Sales to craft outbound messaging, sequences, and campaigns that convert.
• Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance.
• Vendor & Budget Oversight
• Own the marketing budget (excluding payroll).
• Manage vendor relationships and contracts for marketing tools, agencies, and freelancers.
• Ensure spend is aligned with pipeline impact, learning velocity, and revenue goals.
• AI-Native Marketing
• Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation—helping the team move faster and smarter without adding headcount.
• Build lightweight, repeatable AI-enabled workflows that improve speed-to-market and performance.