Marketing Intern
LAMENEE
New York City, NY (Remote)
In-houseInternshipIntern/new grad
1 hr ago
Senior Marketing Manager: Growth & Demand Generation
Boston, MA (Remote)
$160K/yr – $170K/yrSenior LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-channel demand-gen strategy to generate qualified pipeline and hit revenue targets, with hands-on execution, cross-functional collaboration, and AI-enabled experimentation.
- Drive multi-channel demand-gen strategy to deliver qualified pipeline and meet revenue targets through paid media, outbound, events, and ABM.
- Must-have: Hands-on execution with HubSpot, Salesforce, Google Ads, and LinkedIn Ads.
- Standout: AI-native marketing and lightweight AI workflows speed-to-market.
Job Description
Responsibilities
- Lead Generation Strategy
- Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs.
- Develop quarterly plans aligned to revenue targets and pipeline goals.
- Set experimentation priorities and optimize channel mix and budget allocation based on performance.
- Paid Media Management
- Lead paid acquisition programs in collaboration with our performance agency.
- Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads.
- Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency.
- Partner & ABM Campaigns
- Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline.
- Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts.
- Coordinate account targeting, campaign plays, and measurement across teams.
- Marketing Operations
- Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero.
- Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance.
- Partner with Sales Ops / RevOps as needed to ensure data quality and funnel visibility.
- Outbound Campaign Support
- Collaborate closely with Sales to craft outbound messaging, sequences, and campaigns that convert.
- Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance.
- Vendor & Budget Oversight
- Own the marketing budget (excluding payroll).
- Manage vendor relationships and contracts for marketing tools, agencies, and freelancers.
- Ensure spend is aligned with pipeline impact, learning velocity, and revenue goals.
- AI-Native Marketing
- Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation—helping the team move faster and smarter without adding headcount.
- Build lightweight, repeatable AI-enabled workflows that improve speed-to-market and performance.
ChartHop
ChartHop is the data-first HR platform designed for modern organizations that want to move faster and make smarter people decisions. ChartHop unifies people and business data in one place – combining core HR functions with powerful planning tools, performance management, and AI-driven analytics. Visual, interactive dashboards and highly configurable workflows empower companies to plan strategically and drive business outcomes through data-informed people decisions. With five integrated modules spanning HRIS, Headcount Planning, Compensation, Performance, and Engagement, you can start with the area of greatest need and grow into the full suite. And because ChartHop is built with AI at its core, you’re not just collecting data—you’re turning it into faster, smarter decisions for more meaningful impact.
