Responsibilities

• Lead the ideation and development of 360° multi-platform marketing campaigns across a portfolio of Fine Art categories in New York, driving awareness, reinforcing brand positioning, supporting client acquisition, deepening engagement with existing collectors.
• Partner closely with colleagues across Press, Content & Creative, Special Events, and Digital Marketing to develop integrated campaigns presented within larger consignment proposals to secure new business.
• Collaborate with the Global Proposals Team on campaign strategy, timelines, materials, and client pitches.
• Oversee end-to-end execution of marketing campaigns, including live and virtual events, exhibitions, editorial and content programming, printed and digital collateral, and digital marketing, ensuring alignment with global guidelines, timelines, and budgets.
• Serve as the primary marketing liaison and strategic partner to specialist departments, aligning campaign strategy with consignment priorities and sale objectives.
• Develop clear creative briefs for the Creative Studio, outlining campaign narratives and design direction to create advertising, collateral, content, and exhibition assets.
• Own and manage marketing budgets across assigned auctions, ensuring efficient allocation and accurate tracking.
• Maintain and update marketing calendars, proposal commitments, project timelines, media plans, and email and communication schedules.
• Partner with the Global Partnerships team to identify and execute meaningful collaborations, integrating brands, cultural institutions, and tastemakers into Sotheby’s auction campaigns and programming when appropriate.
• Own oversight of annual content goals, monitoring performance and progress to ensure teams remain on track to deliver against targets.
• Create and maintain ongoing competitive and market analysis, identifying trends across the art world including auctions, exhibitions, events, and institutional programming.
• Provide ad hoc project support and cross-functional assistance as required.

Benefits

• competitive benefits package