Responsibilities

• Develop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market share.
• Crystalize our unique value proposition. Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partner.
• Partner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services division.
• Act as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cycles.
• Establish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivals.
• Partner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprint.
• Oversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. Ensure all content adheres to the master brand voice and standards.
• Lead research efforts to understand buyer personas and intent. Use data-driven insights to refine messaging and target high-intent prospects more effectively.
• Establish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipeline.
• Serve as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovation.

Requirements

• 10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital health.
• Proven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences).
• Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer action.
• Commercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocity.
• Change Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identity.
• Exceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organization.
• Adaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launch.
• Leadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environment.
• Industry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA).
• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferred.

Nice To Have

• MBA or equivalent experience is highly preferred.

Benefits

• Benefits : Full-time employee benefits include: dental, vision, and multiple group medical plans to choose from, a 401(k) retirement savings plan, group life insurance, (AD&D) insurance, flexible spending account (FSA) and health savings account (HSA), commuter benefits, employer-paid short-term (STD) and long-term disability (LTD) insurance, and additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program). Employees are also provided flexible vacation time, accrued paid sick time, 10 paid holidays, (2 floating holidays for full time non-exempt employees) , and eight weeks of paid parental leave for eligible employees, additional paid weeks for the birthing parent, 4 weeks paid caregiver leave, and a Lifestyle Spending Account allowance each month.
• More Benefits Information Here: Fuze Health Benefits Site