Senior Marketing Manager - Full Time at Gas South District | Duluth, GA

Senior Marketing Manager - Full Time

Duluth, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Own marketing leadership for Gas South District events, driving multi-channel campaigns for the Gas South Theater and select Arena shows.

Lead development and execution of marketing strategies for events.
Must-have: 5–7 years in live entertainment or venue marketing.
Standout: Experience coordinating with promoters and cross-functional teams.

Job Description

Responsibilities

Lead development and execution of marketing strategies for Gas South Theater events and assigned Arena shows.
Manage show marketing plans from announcement through event, including positioning, targeting, and campaign strategy.
Serve as primary marketing lead for event promoters, ensuring alignment on strategy, creative, budgets, and performance goals.
Partner with booking, sales, and business development teams to align marketing efforts with revenue goals.
Oversee and manage show advertising campaigns across digital, social, radio, and print channels, including planning, placement, and optimization.
Monitor ticket sales, campaign performance, and market trends to adjust strategies and improve results.
Develop campaign positioning and messaging that effectively reach target audiences and drive engagement.
Ensure all marketing materials and campaigns align with Gas South District brand standards and messaging.
Oversee development and messaging of marketing materials, including press releases, promotional copy, and campaign assets.
Manage relationships with media outlets, influencers, and community partners to increase event exposure.

Requirements

A bachelor’s degree in marketing, communications, business, or a related field is required.
Minimum of 5-7 years of marketing experience, preferably in live entertainment, venue marketing, or a related industry.
Strong understanding of event marketing, ticket sales strategy, and promotional tactics.
Ability to develop and lead marketing strategies that drive revenue and measurable results.
Experience managing advertising campaigns and optimizing performance across multiple channels.
Working knowledge of digital marketing, analytics, and audience targeting.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Ability to analyze performance data and make strategic adjustments to improve outcomes
Excellent written, verbal, and interpersonal skills.
Collaborative mindset and the ability to work cross-functionally and manage external relationships.

Preferred

Experience managing event marketing campaigns, working directly with promoters, and driving ticketed event performance is preferred.

Gas South District

The Gas South District is a multi-building campus located just outside the city limits of Duluth and 30 miles northeast of Atlanta. The original Gwinnett Center expanded in early 2000 to include the Arena and the Ballroom. Together, the venues have created a unique and exciting atmosphere for a variety of fans and participants.Gas South ArenaAs the focal point of the campus, the 13,000-seat, state-of-the-art Arena is home to the Atlanta Gladiators, an ECHL hockey team, the Georgia Swarm, a NLL lacrosse team and the Atlanta Vibe, a PVL volleyball tema. Besides feeling the excitement of sideline seats to sporting events, the Arena is also perfect for Broadway shows and concerts.Throughout its history, Gas South Arena has been a premier destination for sports, concerts, and a variety of events. Examples of some of the performances include Carrie Underwood, Justin Timberlake, Menopause The Musical, JapanFest, Romeo Santos, Red Hot Chili Peppers, George Strait, Eric Clapton, NCAA Women’s Gymnastics Championships, Disney on Ice, Enrique Iglesias & Pitbull, Orange Conference, Beyoncé, Zach Bryan and much more.Gas South Convention CenterThe Convention Center is made up of three venues: the Exhibit Hall, Ballroom, and 23 versatile meeting rooms. From banquets, corporate meetings to conventions, the Forum has the capacity for any type of event.Gas South TheaterThe 702-seat theater is home to Broadway events, music acts, and more. Equipped with all the technological amenities you would want, the Theater is the perfect intimate setting.

Founded in 1992

Duluth, Georgia, USA

194 employees (22 in marketing)

www.gassouthdistrict.com