Own the global marketing strategy for fluorescence imaging agents from pre launch through commercialization and lifecycle management, translating clinical and economic evidence into customer-facing, compliant messaging that drives adoption.

• Lifecycle & Commercialization: Translate clinical, safety, and economic evidence into messaging that supports adoption and ongoing lifecycle management.
• Cross-Functional Collaboration: Align with Medical Affairs, Clinical, HEOR, Market Access, and regional teams to inform evidence generation and local execution.
• Launch Readiness & Assets: Lead global content and assets including core messaging, digital content, training materials, and launch toolkits for pre launch and launch activities.
• Regulatory & Compliance: Ensure all materials comply with regulatory, legal, and medical requirements for pharmaceutical promotion.
• Channel & Campaign Oversight: Support integrated campaigns across digital, field, educational, and congress channels with consistent messaging.
• Market Intelligence: Monitor competitive landscape and evolving standards of care to maintain differentiation and relevance.
• Product-Market Alignment: Work with Product Management to align marketing strategies with product roadmaps and future innovation.
• Market Access Narratives: Collaborate with Market Access and P&T teams to support formulary reviews and hospital adoption.
• Evidence Translation: Convert clinical trial data, real-world evidence, and health economic insights into credible marketing claims and proof points.
• Launch Readiness & Enablement: Provide structured customer and field insights to inform strategy and execution and drive sales enablement.