Responsibilities

• Architect, launch, and optimize integrated campaigns across digital, social, email, and offline channels.
• Curate and create compelling content (e.g., video, blogs, webinars, case studies) that supports and accelerates the entire customer journey.
• Command the strategy for lead generation and conversion through audience-specific, high-impact messaging and campaign structure.
• Direct the Event Strategy and brand presence across all trade shows and customer-facing activations, in collaboration with the Events team.
• Define, secure, and activate high-impact Embelex partnerships in key segments to aggressively expand awareness and penetrate sport culture.
• Serve as an industry ambassador, driving market visibility and capturing new opportunities through strategic networking and field marketing.
• Propose and manage third parties (i.e. agencies) to help facilitate and conceptualize creative and campaign work.
• Serve as the definitive central marketing strategist, unifying Product, Commercial, Creative, and Channel teams to achieve collective, market-moving goals.
• Spearhead creative ideation and conceptualize disruptive, high-impact marketing ideas and campaigns that capture the passion of sports culture, cut through the noise, and deeply resonate with modern sports retailers, teams, brands, and partners.
• Ensure campaign messaging and timing are proactively aligned with commercial objectives and critical customer needs.

Requirements

• Experience: 5-7 years of progressive marketing experience, B2B & B2B2C marketing experience, preferably in the apparel or materials industry
• Education: Bachelor's degree in Marketing, Business, or a related field, MBA a plus
• Reporting Structure: Reports to Director of Marketing, Apparel
• Location and Travel: Remote/Hybrid based in United States, up to 25% travel required (Ideal Locations: New York, Dallas, Cleveland, Los Angeles)
• Leadership/Team Management: Manager role with direct reports; work directly with cross-functional teams
• Creative Capability: A proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns.
• Industry Interest: A strong passion for and understanding of team sports, performance apparel brands, and the broader fashion industry is highly valued.

Preferred

• MBA preferred
• Strong passion for and understanding of team sports, performance apparel brands, and the broader fashion industry is highly valued.

Benefits

• LGBTQ+ Inclusive Care Support: Primary and specialty care from a provider with LGBTQ+ experience.
• Company-Paid Basic Life Insurance: Provides twice your base annual salary up to a $50,000 maximum at no cost to you.
• Paid Parental Bonding Leave: You are eligible for Parental Bonding Leave for new additions to your family.
• Retirement Savings 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.