Responsibilities

• Owning and helping shape the NOAM (North America) product marketing strategy for Mytonomy, Patient Education and Care Planning, in alignment with the broader Nursing portfolio direction established by the Director of Marketing, Nursing, NOAM, connecting plans and investments explicitly to defined business and commercial outcomes.
• Partnering closely with the Director of Marketing, Nursing, NOAM to align product-level plans, priorities and execution with the broader NOAM Nursing marketing strategy, and to identify opportunities to connect Mytonomy, Patient Education and Care Planning with other Nursing products and relevant enterprise offerings.
• Leading and executing marketing programs for their products against defined targets, including new customer acquisition, lead generation, revenue and migration, while bringing forward recommendations and influencing priorities, not only timelines.
• Framing market problems and opportunities using customer insight, market conditions, competitive intelligence, sales feedback and performance data before recommending solutions or investment choices.
• Planning and executing integrated digital and in-person activities, including email, marketing automation, webinars, paid advertising, social media, content marketing and conferences, tailored to priority buyer and user personas and coordinated with broader Nursing marketing priorities where appropriate.
• Driving thought leadership and digital content strategies across SEO-optimized content, webinars, social media and content syndication, positioning the solutions in relation to nursing workflow, patient education and care planning needs.
• Partnering with the Director of Marketing, Nursing, NOAM to identify opportunities to connect Mytonomy, Patient Education and Care Planning with other Nursing products, the broader physician portfolio and relevant enterprise offerings, ensuring a coordinated and consistent approach to the healthcare provider market.
• Supporting relationships with key organizations, business partners and content development partners, building trust and identifying opportunities to strengthen market impact.
• Developing and executing event and trade show strategies for priority persona groups, showcasing Mytonomy, Patient Education and Care Planning.
• Developing digital and physical collateral, landing pages, campaign creative and sales enablement materials in partnership with the center of excellence.

Requirements

• Have 8+ years of integrated marketing experience, including direct marketing, thought leadership and content marketing, public relations and events. Bachelor’s degree or equivalent required.
• Experience developing and maintaining marketing strategies that support organizational and commercial objectives.
• Have Healthcare provider or hospital marketing experience preferred, with a track record of measurable impact on awareness, lead generation, engagement and business outcomes.
• Experience leading major marketing campaigns, product launches and integrated programs across digital and in-person channels.
• Display understanding of customer and market dynamics, competitive context and requirements.
• Have an understanding of buying processes and buyer personas within healthcare providers, particularly in nursing workflow, patient education and care planning.
• Experience influencing cross-functional stakeholders and decisions without direct authority, including in ambiguous or fast-moving situations.
• Able to travel around 10% of the time.

Preferred

• MBA highly valued; clinical credentials are a plus.

Benefits

• We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive