Responsibilities

• Develop and execute marketing strategies that generate demand for the company’s solutions and services.
• Own demand generation campaigns from initial strategy through hands-on execution, measurement, and optimization.
• Create and manage targeted campaigns across events, social media, digital advertising, and other relevant channels.
• Collaborate with product, sales, and customer service teams to develop materials supporting the prospect-to-client lifecycle.
• Monitor campaign performance, report on results, and use data to refine marketing strategies.
• Stay current on B2B marketing trends, best practices, and developments affecting the company’s target markets.
• Balance strategic planning with detailed execution in a fast-paced, dynamic environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least five years of marketing experience, with a focus on B2B or software marketing.
• A proven record of developing and executing successful marketing campaigns.
• Hands-on demand generation and multi-channel campaign management experience.
• Proficiency with marketing automation tools, CRM systems, project management, and related marketing technologies.
• Strong analytical and strategic-thinking skills, including the ability to use performance data to optimize campaigns.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to work independently and cross-functional in a fast-moving environment.
• Residence in Duluth, Georgia, or within a reasonable commute of the Duluth office.
• Willingness to attend the Duluth office when requested.