Responsibilities

• Develop and execute multi-channel marketing campaigns, including digital advertising, print collateral, signage, photo shoots, direct mail, email marketing, social media, community outreach, and on-site events to support leasing efforts.
• Leverage market research to drive localized marketing strategies that align with overarching brand goals and leasing objectives
• Collaborate with Creative Services and Field Marketing Director for overall creative direction with agency partners, including naming and branding elements of each property
• Manage media spend for assigned properties, optimizing budget allocation for paid media (search, display, social, listing sites) to maximize ROI and increase qualified leads with digital agency partners
• Collaborate with property management leadership and onsite teams to supporting marketing and leasing goals to distinguish each property from local competitors.
• Ensure brand consistency across all marketing channels with overall messaging, design, tone to support leasing goals
• Plan, coordinate, and execute property milestone events in partnership with corporate communications designed to increase awareness and support leasing goals.
• Cultivate relationships with local partners, vendors, and community organizations to amplify property exposure and strategic outreach in partnership with property management.
• Track campaign performance and media spend, analyze marketing metrics, and prepare regular reports for internal and external stakeholders.
• Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.

Requirements

• Education: College degree in liberal arts, marketing, management, business, or real estate required.
• Experience: 5 to 8+ years of experience in progression of marketing jobs.
• Experience in managing marketing planning and activation from start to finish.
• Part of a large, collaborative marketing team while operating as an individual contributor

Preferred

• 5 to 8+ years of marketing experience in multi-family residential business or related industry with responsibility for digital media planning, advertising reporting, outreach, sales process, design and execution, event execution, and other core regional marketing activities.
• Direct experience in exceeding sales expectations in various business environments – new developments, property turn-arounds, various property lifecycle stages; with Class A property experience a major plus.
• Operations assignments in a residential multi-family a plus (Leasing Manager, Property Manager, Regional Manager, etc.).
• Technical Skills:
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Creative problem-solving and critical thinking skills
• Strong demonstrated knowledge of multi-channel marketing strategies including digital marketing tactics
• Ability to strategize and overcome challenges
• Advanced user of Excel and PPT

Benefits

• Commission and bonus opportunities
• Paid vacation and sick leave
• 11 Paid holidays
• Paid maternity & parental bonding leave
• Short & long term disability
• Medical/Dental/Vision/Life Insurance
• 401(k) Match
• Training, certification, & growth opportunities
• Employee referral & recognition programs