Drive strategic marketing plans and campaigns for a global CRE services leader, aligning to business objectives and revenue growth.

• Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
• Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams through brand initiatives
• Use local/regional, and asset competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
• In conjunction with the Director of Marketing, develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach
• Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure
• Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the Investor life cycle
• Support the communication needs of leadership. In partnership with the Communications team, advise on communication strategy and plan
• Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
• Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
• Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities

Requirements

• 6+ years of marketing experience
• Bachelor’s degree
• Commercial Real Estate experience required
• Exceptional project management and organizational skills
• Digital Marketing experience
• Experience serving as primary marketing leader for an office or revenue group
• Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
• High level of proficiency in Microsoft Office Suite
• Thorough knowledge of Adobe Creative Suite
• Excellent written and oral communication skills

Benefits

• The compensation and benefits: Cushman & Wakefield provides eligible employees with a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.