Responsibilities

• Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app
• Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
• Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders
• Independently size and prioritize growth opportunities that drive your KPIs
• Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
• Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members
• Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)
• Steer complex, cross-functional projects
• Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers

Requirements

• 5+ years professional experience in performance or growth marketing
• High data acumen; data-driven decision-maker
• Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
• Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
• Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies
• Highly organized and detail-oriented
• High energy and positive attitude with a "can do," solution-oriented mindset
• Advanced Microsoft Excel and Google Sheets skills
• Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred
• Experience running large-scale incentive programs
• Deduplicated: SQL, BigQuery, and HTML familiarity a plus
• Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plus

Preferred

• SQL, BigQuery, and HTML familiarity a plus
• Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plus