Responsibilities

• Assist division in establishing marketing initiatives that support sales, customer experience, and/or regional goals.
• Ability to manage a line-item budget.
• Create, implement, track, and execute sales contests and customer incentives.
• Evaluate effectiveness of all promotion and advertising programs and recommend changes.
• Effectively collaborate across the marketing division to achieve desired outcomes and drive business results.
• Work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships.
• Partner with Bancorp social media team to support Enterprise initiatives and for local opportunities as needed.
• Assist in the communication of marketing initiatives throughout the Bancorp by regular interaction with line of business and regional partners.
• Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors.
• Recommend in-bank collateral design and mix, and assist in the execution of these ideas.

Requirements

• Bachelor's degree in business, marketing, communications, journalism, or related field required. Advanced degree is preferred.
• 8 or more years of job related work experience.
• Strong verbal and written communications skills.
• Excellent PC skills. Strong attention to detail.
• Knowledge of advertising mediums.
• Prior financial/banking experience is highly desirable, but not required.
• Previous project management experience.
• Strong organizational skills.
• Previous experience managing people is preferred.
• Must be able to work in a team environment with the ability to interact well in a positive manner.

Preferred

• Advanced degree is preferred.
• Previous experience managing people is preferred.
• Knowledge of the practices and current issues of the organization preferred.

Benefits

• Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.
• Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being.
• 401k match
• wellness options
• comprehensive insurance plans