Senior Marketing Manager - Client Engagement Programs

USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end client engagement programs as a client program manager to deepen loyalty and retention across industries.

  • Own end-to-end client engagement programs and align stakeholders to business goals.
  • Must-have: Experience designing and executing multi-channel advocacy or engagement programs.
  • Standout: Global, scalable program with measurable impact and cross-functional collaboration.

Job Description

Responsibilities

  • Manage client engagement programs end - to - end, from concept through delivery, aligning stakeholders and ensuring programs support business objectives and foster long - term customer loyalty
  • Analyze customer data and feedback to identify opportunities for upsell, cross-sell, and retention.
  • Develop customer communications strategy, messaging and associated campaigns, thought leadership, and other content aligned to client programs
  • Own end-to-end event preparation and execution for client events, including creating event playbooks, managing logistics, and coordinating sales participation and preparation.
  • Design and scale a world - class global customer engagement program that drives engagement, loyalty, and brand influence, including developing a global playbook
  • Collaborate with IMU marketing leads and customers to craft powerful narratives—case studies, videos, podcast episodes, etc.—that showcase client success and position them as industry leaders.
  • Partner with Legal, Compliance, and account teams to ensure all advocacy-related requirements are met — including maintaining current release forms, verifying marketing rights in agreements, and approving logo usage
  • Identify and pursue amplication opportunities, such as analyst and industry award submissions, peer - to - peer platforms, and initiatives that strengthen customer engagement.
  • Establish clear metrics, track performance, and report on program impact, using insights to continuously evolve advocacy efforts.
EXL logo

EXL

3.5 Glassdoor

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.For more information, visit www.exlservice.com.

Founded in 2000
New York, New York, USA
50K employees (471 in marketing)
65% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$111.4K
Traffic Source Mix
Search
43.7%
Direct
45.6%
Referral
8.7%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~49.9K

Marketing Team

Marketing Team Size
327 (1% of company)
Median Career Experience
19.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$150M
Last Raise
$150M
Post IPO Debt, 7 years ago

Funding History

  • Oct 2018
    Post IPO Debt • $150M
  • Dec 2004
    Series Unknown
  • Jan 2002
    Private Equity

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