Responsibilities

• Lead CIMON’s marketing strategy and ensure it connects to business outcomes
• Identify target audiences, positioning, and messaging
• Research competitors and market trends and translate insights into action
• Spearhead the integration of AI tools and automation into marketing workflows — identifying opportunities, selecting platforms, and building scalable processes that reduce manual effort and improve performance
• Evaluate and implement marketing automation across email, lead nurturing, content production, reporting, and campaign management
• Build and manage a campaign calendar with clear timelines, owners, and KPIs
• Lead trade show and event marketing from planning through follow-up
• Develop and manage content strategy across website, case studies, application examples, email, and digital channels
• Translate technical product capabilities into clear, compelling messaging for engineering and technical buyer audiences
• Build and maintain CIMON’s digital presence across website, social, and email

Requirements

• 5+ years in marketing, growth, or related roles
• 2+ years of people management experience
• Experience in B2B marketing
• Hands-on experience with marketing automation platforms and a track record of building or improving automated workflows
• Proven track record of owning campaigns or initiatives end-to-end
• Experience defining and tracking KPIs tied to business outcomes
• Strong ability to build structured plans with timelines, deliverables, and clear accountability
• Proficiency with design tools (e.g., Canva, Figma, Adobe Creative Suite) with the ability to create and edit marketing assets as needed
• Experience conducting market and competitor research and applying insights to strategy
• Ability to quickly learn technical products and communicate their value to engineers and technical buyers
• Strong writing skills and the ability to evaluate and improve content quality

Nice To Have

• Experience in industrial automation, manufacturing, or adjacent technical industries
• Experience with trade shows, events, or field marketing
• Familiarity with marketing to engineers, technical buyers, or channel/distributor audiences
• Demonstrated experience using AI tools to improve marketing outcomes
• Understanding of how AI-driven search and discovery is changing B2B marketing
• 1–2 examples of marketing initiatives you owned end-to-end, including goals, timeline, and results
• A brief example of how you approached understanding a new market or audience
• A brief example of how you measured success or failure in a campaign