Senior Marketing Manager, Children's (NYC Hybrid)

Responsibilities

• Plan, develop and execute marketing campaigns for across the children’s list:
• Develop a clear and strategic vision for each campaign that includes audience segmentation, promotional timelines and key tactics to drive sales within each audience segment.
• Use internal and external analysis and data management tools to make strategic, data driven decisions.
• Evolve promotional plans based on marketplace trends, emerging opportunities and imprint and campaign results.
• Identifies promotional backlist opportunities for titles/authors, working closely with Editorial, Marketing, Art and Sales to ensure visibility of assets and inclusion in seasonal programs.
• Manages budgets for assigned titles and tracks performance to budget
• Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors. Presents campaigns formally in key meetings.
• Advises authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.
• Develops a variety of content for campaigns that can include, but is not limited to, –social media post copy and images, infographics, and email blast copy for consumer facing promotion
• Actively participates in all imprint-wide marketing discussions related to titles and campaigns.

Requirements

• 5+ years of publishing experience
• Ability to thrive in a fast-paced, dynamic work environment
• Exceptional written and oral communications skills
• High level of professionalism, attention to detail, and organization
• A positive, can-do attitude, with the ability to take initiative, effectively work with cross-functional teams and prioritize multiple projects under tight timelines.
• Demonstrated knowledge of digital publishing, book marketing, and social media landscape
• Proficiency with Microsoft Office Suite
• Knowledge of tools such as Meltwater and Canva
• Cover letter required for consideration

Benefits

• HarperCollins Publishers provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.