Responsibilities

• Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale
• Direct content support and creative resources to deliver assets on time and on brand
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content
• Maintain a central content library and ensure version control and brand consistency
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance
• Coordinate with the design/creative agency on UX, design, and landing page creative
• Manage SEO hygiene, site performance, and analytics instrumentation
• Ensure the site stays current, on-brand, and aligned with active campaigns and launches
• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution

Requirements

• A well-rounded marketing generalist with a proven track record across content, website, and events, plus the operational skills to run programs end to end. Range across the full role matters more to us than deep specialization in any one area
• 6+ years in marketing, ideally in a B2B or technology environment, spanning both program/creative execution and marketing operations
• Comfortable owning a marketing automation/CRM platform (we currently use HubSpot): building lists, segmenting audiences, automation, and reporting. This is an important part of the role, but we’re hiring a rounded marketer, not a pure martech specialist
• Strong content instincts and the ability to manage production across writers, designers, and freelancers
• Hands-on experience with website/CMS management
• Proven track record managing events end to end, including logistics and budgets
• Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously
• Experience coordinating external agencies, freelancers, and vendors
• A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch
• Experience evaluating, migrating, or standing up a new CRM or marketing automation platform