Senior Marketing Manager at Becklar | Ogden, UT

Becklar

Senior Marketing Manager

Ogden, UT (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 6 months ago

Job Summary

Lead and execute the Workforce Safety marketing strategy to generate demand and revenue across verticals.

Own the strategic marketing plan, demand programs, and cross-functional execution.
Must-have: 8–10 years of B2B marketing experience with budget and metrics discipline.
Standout: Direct cross-functional leadership with executive collaboration and alliance development.

Job Description

Responsibilities

Develop, execute and continue to improve the company's strategic Workforce Safety marketing plan
Strategize positioning, perform market competitive analysis, and related solution positioning
Generate new leads for the sales team through digital campaigns, webinars and supporting events
Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible
Define and direct measurable marketing programs that result in demand creation, leads and revenue generation
Define and track metrics and success criteria for all marketing programs and activities
Oversee marketing management, communications, website design and content creation (including brochures and videos)
Develop webinar presentations and case studies to support demand generation
Develop and manage the Workforce Safety marketing budget
Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross-industry alliances and growth opportunities

Requirements

8-10 years of marketing experience - Preferably in a B2B business environment
Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes
Ability to plan and manage both the strategic and operational levels; strong project management skills required
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example
Ability to work collaboratively with colleagues and team to create a results-driven, team-oriented environment
Experience developing product and solution presentations
Experience writing content including case studies and brochures
Experience using CRM platforms and marketing automation applications (e.g. Hubspot)
Strong ability to analyze and evaluate marketing channel effectiveness on a regular basis using Google Analytics or similar platforms
Successful track record using the following digital marketing channels to drive growth: SEO, social media, paid search, display and email / database marketing

Becklar

We create industry-leading connected safety solutions for enterprise and individuals, delivering a comprehensive suite of lifesaving and life-enhancing technologies. We provide these resources to our enterprise customers serving over 1.7 million subscribers by bringing together an award-winning platform of services including event response call centers, multipurpose devices, AI software and IoT platforms. Becklar is the parent company of AvantGuard Monitoring Centers and Freeus.

Founded in 2017

Ogden, Utah, USA

189 employees (9 in marketing)

www.becklar.com